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About Us

SMFS Group - About Us

SMFS Group

Founded in 2024, SMFS Group has rapidly grown to become one of India's prominent financial services groups. Our journey began with a focus on mutual fund distribution, recognising the immense potential and underutilisation of these financial instruments. Building on this foundation, SMFS has expanded its offerings to include a wide array of financial services and products such as mutual funds, insurance, equity, bonds, PMS-AIF, fixed income products, real estate, and loan products.

We pride ourselves on delivering tailored financial solutions to Individuals, Corporates, High Net-Worth Individuals (HNIs), and Ultra High Net-Worth Individuals (UHNIs). With a dedicated team of highly skilled professionals and trained SMFS Partners, we work tirelessly to match our clients' investment goals with their risk tolerance.

Our national presence is supported by a strong digital platform, ensuring we meet the diverse needs of our clients efficiently and effectively. Over the years, SMFS has earned the trust and loyalty of our customers, along with multiple accolades for our commitment to excellence.

And yet, we believe our journey has only just begun...

Our Subsidiaries

BimaCentre.in (Nivesham Insurance Marketing LLP)

BimaCentre.in  in an IRDA-registered insurance service provider offering both life and non-life insurance solutions. Through our advanced platform, clients can explore, compare, and purchase policies online, as well as renew and manage their insurance portfolios with ease.BimaCentre.in is committed to offering tailored insurance solutions for individuals and businesses alike.

FundsCentre.in (SMFS Finserve Private Limited)

FundsCentre.in is a comprehensive mutual funds and investment service provider. We offer a wide range of mutual fund products tailored to meet the diverse financial goals of individuals and corporates. With an intuitive App and Web platform, FundsCentre.in makes it easy to invest, track, and manage your mutual fund portfolios efficiently.

LoanCentre.in (SMFS Finserve Private Limited)

LoanCentre.in  is a one-stop solution for all types of loan products. From personal and home loans to business and property loans, we provide customised lending solutions that cater to various financial needs. Our digital platform enables clients to apply, track, and manage loans seamlessly, ensuring fast approvals and personalised service.

Our Vision

To be a leading financial services group, empowering individuals and businesses with innovative, technology-driven solutions that simplify investing and wealth management.

Our Mission

To build a robust organisation grounded in our core values of:

  • Client-Centricity: Placing the needs and aspirations of our clients at the heart of everything we do.
  • Innovation & Adaptability: Continuously evolving with cutting-edge technology to provide seamless financial solutions.
  • Transparency & Trust: Upholding the highest standards of integrity and honesty in every transaction.
  • Respect & Inclusivity: Fostering an environment of respect, fairness, and dignity for every stakeholder.
  • Collaboration & Excellence: Encouraging teamwork and a focused approach to achieve unparalleled service and results.